Washington will lead global expansion of the brand into the U.S. Andrew Robb, the Farfetch’s former COO, to join boardAmsterdam, 15 June, 2021 - Otrium, the premier online outlet shopping experience, today announces the appointment of Zuhairah Scott Washington as President. Joining from Expedia Group, she brings her experience in navigating digital transformation and business model disruption to Otrium’s rapidly expanding end-to-end marketplace for fashion.

Otrium, the leading digital outlet transforming how consumers buy end-of-season fashion, debuts on Fast Company’s prestigious 2023 undefined after a year of explosive growth. Each year, the American magazine’s editors search the world for the perfect blend of the next generation of trailblazers and decade-defining disruptors. We’re solidifying our rising star status – joining the ranks of disruptors like Airbnb, Ralph Lauren, Apple & more.Otrium is changing how fashion is created and sold, challenging industry norms around overconsumption and overproduction. The outlet with a mission wants a future where every item of clothing produced is worn. Otrium empowers over 300 brands to responsibly sell excess inventory, connecting them to a community of five million consumers – and counting. Otrium has seen revenue jump of 1000% year over year and members grow at a speed of 500%. “The conversation around what to do with excess inventory in fashion has never been more timely or critical,” says Zuraihah Scott Washington, President and Chief Operating Officer. “Otrium is eliminating unsold inventory and changing the way fashion is created and sold. Through our mission to transform the end-of-season segment through technology, we’re flipping the traditional fashion industry model that relies heavily on seasonality, trend, physical retail, or stock buyers. With every item we sell, we divert textile waste away from countries like Ghana and Chile which often end up burned or in landfills.” Otrium’s free, members-only platform allows consumers to unlock exclusive access to high-quality brands like Belstaff, Mara Hoffman, APL, All Saints and Everlane for a fraction of the price – while educating consumers on the positive impact of their choices. “Our platform elevates the off-price experience for discerning brands and consumers alike,” says Washington. “Consumers want thoughtful solutions and options amidst increasing economic and climate uncertainty.” “57 percent of our community tell us they prioritize buying off-season instead of new off the rack,” elaborates Washington. “Otrium is enabling new consumer shopping experiences by offering what we like to call ‘second chance’  vs. second hand inventory seen in resale models.”  No item is left behind. Otrium ultimately connects its brand partners with preferred stock buyers and local charities for the small amount of pieces that can’t be sold through its consumer platform, optimizing a partner’s recovery value.“The ocean of possibility is blue – and we know Otrium is driving the change,” says Milan Daniels, co-founder, speaking from New York City. “While off-price fashion sales are still predominantly taking place offline, the market represents a $200 billion opportunity. By 2030, we expect our playground  to be worth as much as $480 billion  – and no new clothing in landfills.”In 2022 alone, Otrium matched over 5 million garments with new owners.

We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we’ll be sharing more about our Conscious roadmap and responsible choices.In this post, we’ll be sharing why we’ve teamed up with Good On You, the leading reputable source for fashion brand sustainability ratings. Moreover, why highlighting Conscious brands is important for us, what it means, and where you can find these brands on our platform.Starting with the whyWorking with Good On You will enable us to highlight the brands that go the extra mile to be more sustainable. Good On You is the world’s leading source for fashion brand sustainability ratings. Its platform and tools are designed to inspire consumers to make more conscious shopping choices. Good On You is recognised for its work in assessing brands' impacts on both people and the planet. The ratings are based on publicly available information including industry standards, certifications and brands’ own reporting. For a brand to score well, it must be transparent about its progress. Good On You consults regularly with industry experts to keep its rating methodology up to date.The criteria of ConsciousIn order to pass through our Conscious filter, a brand must meet one or more of the below Conscious criteria. If a brand is not labelled as Conscious, it means it doesn’t meet these standards – which are deliberately high. Not all brands will be eligible. If a brand does not qualify, some of its individual products may still be able to.The Good On You system assesses brands policies and practices in the areas of people, planet and animal welfare. The ratings are publicly available information including industry standards, certifications and brands’ own reporting. Brands receive an overall rating as well as individual ratings in the categories people, planet and animal welfare.Overall rating: This means the average score of the three underlying categories below is rated to be conscious.People: Brands are assessed against their impact across the supply chain, which includes polices and practices on child labour, forced labour, worker safety, gender equality and payment of a living wage.Planet: This involves the brand’s usage of resources such as energy, carbon, water, chemicals and disposal, including any commitments to circular practices.Animal welfare: Brands are assessed against the use of animal products and their animal welfare policies. The use of materials like fur, angora and leather, as well as having policies around ‘mulesing-free’ wool* is all taken into consideration.  Find out more about the Good on You rating system undefined.Follow our journeyOur commitment to being Sustainable is an ongoing journey, taking both big and small steps in order to be a force for good. We want to be as transparent as possible and communicate our Conscious roadmap fully.We will update the renewed Conscious page on our platform regularly and publish a Sustainability Report at the beginning of 2022, with our progress since 2020.